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【慨括描叙(xu)】SIAL国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(上(shang)(shang)(shang)(shang)(shang)海)将(jiang)于(yu)2022年(nian)5月18-20日在上(shang)(shang)(shang)(shang)(shang)海新(xin)国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际博(bo)览(lan)中(zhong)(zhong)心(xin)举(ju)行(xing)(xing)，展(zhan)(zhan)览(lan)面积将(jiang)达(da)到(dao)180,000平方米，预(yu)计吸(xi)引全球(qiu)4,500家(jia)(jia)展(zhan)(zhan)商和(he)超(chao)过(guo)150,000位专业(ye)人士参(can)与，同(tong)期还(hai)将(jiang)举(ju)办十大(da)(da)(da)(da)峰会论坛和(he)九大(da)(da)(da)(da)精彩活动。今天(tian)SIAL国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(上(shang)(shang)(shang)(shang)(shang)海)小(xiao)编将(jiang)为(wei)大(da)(da)(da)(da)家(jia)(jia)分享2021年(nian)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)行(xing)(xing)业(ye)研(yan)究。　　据了(le)解，我国(guo)(guo)(guo)(guo)(guo)(guo)(guo)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)场(chang)(chang)(chang)规模(mo)庞(pang)大(da)(da)(da)(da)，且年(nian)均(jun)复(fu)(fu)合增(zeng)(zeng)长(zhang)(zhang)率(lv)均(jun)达(da)到(dao)两位数，2015—2019年(nian)年(nian)均(jun)复(fu)(fu)合增(zeng)(zeng)长(zhang)(zhang)率(lv)为(wei)11.96%，2020年(nian)我国(guo)(guo)(guo)(guo)(guo)(guo)(guo)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)场(chang)(chang)(chang)规模(mo)预(yu)计可(ke)达(da)到(dao)12984亿元(yuan)，但(dan)整体(ti)市(shi)(shi)场(chang)(chang)(chang)规模(mo)增(zeng)(zeng)速(su)放缓，市(shi)(shi)场(chang)(chang)(chang)饱和(he)度(du)(du)逐步(bu)提(ti)(ti)升。　　从(cong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)类(lei)(lei)上(shang)(shang)(shang)(shang)(shang)看，传统的(de)(de)(de)(de)(de)(de)糖巧(qiao)蜜(糖果(guo)、巧(qiao)克力(li)(li)(li)(li)、蜜饯)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)类(lei)(lei)在休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)市(shi)(shi)场(chang)(chang)(chang)份额(e)占(zhan)比(bi)大(da)(da)(da)(da)，占(zhan)比(bi)达(da)到(dao)31.95%，其次为(wei)烘焙(bei)蛋(dan)糕、膨化(hua)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)卤制(zhi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、坚(jian)果(guo)炒货、饼干和(he)其他(ta)，其中(zhong)(zhong)，休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)卤制(zhi)类(lei)(lei)目复(fu)(fu)合年(nian)均(jun)增(zeng)(zeng)速(su)快，2015-2019年(nian)年(nian)均(jun)复(fu)(fu)合增(zeng)(zeng)长(zhang)(zhang)率(lv)为(wei)18.8%，仍(reng)有(you)较(jiao)(jiao)大(da)(da)(da)(da)市(shi)(shi)场(chang)(chang)(chang)潜力(li)(li)(li)(li)。　　从(cong)用(yong)(yong)(yong)户(hu)(hu)(hu)上(shang)(shang)(shang)(shang)(shang)看，随着(zhe)人均(jun)收入的(de)(de)(de)(de)(de)(de)提(ti)(ti)高(gao)和(he)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)升级的(de)(de)(de)(de)(de)(de)持续，用(yong)(yong)(yong)户(hu)(hu)(hu)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)需求(qiu)(qiu)(qiu)越来(lai)越多(duo)(duo)元(yuan)，休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)零食(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)从(cong)“能吃饱”向“能吃好”的(de)(de)(de)(de)(de)(de)趋势(shi)发(fa)展(zhan)(zhan)，消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)需求(qiu)(qiu)(qiu)从(cong)阶(jie)梯式向扁平化(hua)发(fa)展(zhan)(zhan)，从(cong)功能供给、感(gan)官(guan)刺激(ji)、时(shi)空情(qing)绪、认同(tong)归属四(si)个方面，总结(jie)出(chu)(chu)用(yong)(yong)(yong)户(hu)(hu)(hu)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)体(ti)现的(de)(de)(de)(de)(de)(de)四(si)大(da)(da)(da)(da)特征：品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)质消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)、感(gan)官(guan)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)、情(qing)感(gan)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)、符号消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)。随着(zhe)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)零食(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)人群(qun)结(jie)构的(de)(de)(de)(de)(de)(de)年(nian)轻化(hua)、需求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)(de)多(duo)(duo)元(yuan)化(hua)，休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)类(lei)(lei)将(jiang)更(geng)加(jia)丰富(fu)，未来(lai)仍(reng)有(you)较(jiao)(jiao)大(da)(da)(da)(da)提(ti)(ti)升空间。　　从(cong)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)趋势(shi)来(lai)看，食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)正处于(yu)享有(you)新(xin)渠(qu)(qu)道红(hong)利，开拓新(xin)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)市(shi)(shi)场(chang)(chang)(chang)两大(da)(da)(da)(da)场(chang)(chang)(chang)景中(zhong)(zhong)。　　从(cong)渠(qu)(qu)道来(lai)说，休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)大(da)(da)(da)(da)多(duo)(duo)是(shi)密封包(bao)装，易于(yu)存储和(he)运(yun)输，与电(dian)商渠(qu)(qu)道适配度(du)(du)较(jiao)(jiao)高(gao)，2015-19年(nian)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)电(dian)商渗透率(lv)从(cong)3%提(ti)(ti)高(gao)至12%。后疫情(qing)时(shi)代，线(xian)上(shang)(shang)(shang)(shang)(shang)渠(qu)(qu)道发(fa)展(zhan)(zhan)加(jia)大(da)(da)(da)(da)力(li)(li)(li)(li)度(du)(du)，长(zhang)(zhang)期来(lai)看电(dian)商渗透率(lv)仍(reng)有(you)较(jiao)(jiao)大(da)(da)(da)(da)提(ti)(ti)升空间。　　而借(jie)助借(jie)助渠(qu)(qu)道红(hong)利，新(xin)锐食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)通过(guo)社交(jiao)平台的(de)(de)(de)(de)(de)(de)强势(shi)内容营销(xiao)，从(cong)传统食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)业(ye)巨(ju)头份额(e)中(zhong)(zhong)开辟出(chu)(chu)蓝(lan)海赛道并(bing)不(bu)断做(zuo)大(da)(da)(da)(da)增(zeng)(zeng)量用(yong)(yong)(yong)户(hu)(hu)(hu)，形成潜力(li)(li)(li)(li)巨(ju)大(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)新(xin)消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)市(shi)(shi)场(chang)(chang)(chang)。　　当然，这(zhei)同(tong)时(shi)要(yao)求(qiu)(qiu)(qiu)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)进一(yi)(yi)(yi)步(bu)细分目标客户(hu)(hu)(hu)群(qun)体(ti)，以满(man)足不(bu)同(tong)用(yong)(yong)(yong)户(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)个性化(hua)需求(qiu)(qiu)(qiu);并(bing)主(zhu)动拓宽消(xiao)(xiao)(xiao)(xiao)费(fei)(fei)场(chang)(chang)(chang)景，更(geng)加(jia)注重品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)营销(xiao)以开发(fa)新(xin)的(de)(de)(de)(de)(de)(de)增(zeng)(zeng)长(zhang)(zhang)点。比(bi)如(ru)针对(dui)居家(jia)(jia)“宅一(yi)(yi)(yi)族”开发(fa)口味丰富(fu)但(dan)方便快捷(jie)的(de)(de)(de)(de)(de)(de)产品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，以满(man)足足不(bu)出(chu)(chu)户(hu)(hu)(hu)享用(yong)(yong)(yong)大(da)(da)(da)(da)餐的(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)(qiu);比(bi)如(ru)同(tong)样是(shi)坚(jian)果(guo)产品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，对(dui)于(yu)健身(shen)减(jian)肥的(de)(de)(de)(de)(de)(de)白领(ling)推出(chu)(chu)坚(jian)果(guo)代餐粉，满(man)足其对(dui)高(gao)蛋(dan)白低热量的(de)(de)(de)(de)(de)(de)摄入需求(q☂iu)(qiu)(qiu)。　　关于(yu)2021年(nian)休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)行(xing)(xing)业(ye)研(yan)究，SIAL国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(上(shang)(shang)(shang)(shang)(shang)海)小(xiao)编就分享到(dao)这(zhei)里，想了(le)解更(geng)多(duo)(duo)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)饮(yin)料行(xing)(xing)业(ye)相关的(de)(de)(de)(de)(de)(de)资(zi)讯，欢迎到(dao)SIAL国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(上(shang)(shang)(shang)(shang)(shang)海)现场(chang)(chang)(chang)参(can)观交(jiao)流。SIAL国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(上(shang)(shang)(shang)(shang)(shang)海)是(shi)SIAL世界三大(da)(da)(da)(da)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)之(zhi)一(yi)(yi)(yi)、一(yi)(yi)(yi)年(nian)一(yi)(yi)(yi)度(du)(du)的(de)(de)(de)(de)(de)(de)世界食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)全产业(ye)链大(da)(da)(da)(da)会，由(you)法国(guo)(guo)(guo)(guo)(guo)(guo)(guo)高(gao)美艾博(bo)展(zhan)(zhan)览(lan)集团携同(tong)旗下北京爱博(bo)西雅展(zhan)(zhan)览(lan)有(you)限(xian)公司主(zhu)办，每年(nian)5月在中(zhong)(zhong)国(guo)(guo)(guo)(guo)(guo)(guo)(guo)上(shang)(shang)(shang)(shang)(shang)海浦东举(ju)办。自(zi)2000年(nian)登(deng)陆中(zhong)(zhong)国(guo)(guo)(guo)(guo)(guo)(guo)(guo)以来(lai)，SIAL中(zhong)(zhong)国(guo)(guo)(guo)(guo)(guo)(guo)(guo)系列国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)吸(xi)引了(le)全球(qiu)70多(duo)(duo)个国(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)和(he)地(di)区的(de)(de)(de)(de)(de)(de)4万(wan)家(jia)(jia)参(can)展(zhan)(zhan)企(qi)业(ye)，展(zhan)(zhan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)覆(fu)(fu)盖(gai)饮(yin)料、乳制(zhi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、休(xiu)(xiu)闲(xian)(xian)(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、方便食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，粮油果(guo)蔬肉类(lei)(lei)食(shi)(shi)(shi)(shi)(shi)(shi)材，调(diao)味品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)等(deng)21大(da)(da)(da)(da)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)类(lei)(lei)，专业(ye)观众来(lai)自(zi)全球(qiu)100多(duo)(duo)个国(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)和(he)地(di)区，覆(fu)(fu)盖(gai)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)进出(chu)(chu)口商、经销(xiao)商、批发(fa)与零售(shou)商、超(chao)市(shi)(shi)与综合卖(mai)场(chang)(chang)(chang)、酒店餐饮(yin)等(deng)多(duo)(duo)领(ling)域，人数超(chao)过(guo)100万(wan)。2022年(nian)5月18-20日在上(shang)(shang)(shang)(shang)(shang)海浦东·新(xin)国(guo)(guo)(guo)(guo)(guo)(guo)(guo)际博(bo)览(lan)中(zhong)(zhong)心(xin)开幕，期待您(nin)的(de)(de)(de)(de)(de)(de)到(dao)来(lai)。