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小中型型食品类商家互联网营销是如何破.局

中小型食品企业营销如何破局

【内容梗概描叙】“生意越(yue)来(lai)越(yue)难做了(le)(le)(le),利润越(yue)来(lai)越(yue)低(di)了(le)(le)(le),市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)风(feng)(feng)险(xian)(xian)越(yue)来(lai)越(yue)大(da)(da)(da)了(le)(le)(le)……”笔(bi)者(zhe)(zhe)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)跟许(xu)多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)老板(ban)(ban)沟通(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)程(cheng)中(zhong)(zhong)(zhong)经(jing)(jing)(jing)常会听到(dao)(dao)(dao)(dao)(dao)(dao)(dao)这(zhei)(zhei)样的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)感叹(tan),这(zhei)(zhei)是(shi)众多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)(mian)(mian)(mian)临的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)些困境(jing)。当(dang)前(qian)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)底存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)些什(shen)么问(wen)(wen)题(ti),是(shi)什(shen)么束缚(fu)了(le)(le)(le)他(ta)们的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan),他(ta)们还能(neng)(neng)(neng)(neng)(neng)(neng)(neng)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)竞(jing)争(zheng)(zheng)如(ru)此激烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)中(zhong)(zhong)(zhong)坚(jian)持多(duo)(duo)(duo)久,这(zhei)(zhei)是(shi)一(yi)(yi)(yi)(yi)个(ge)值(zhi)(zhi)得(de)深(shen)思(si)(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问(wen)(wen)题(ti)。从笔(bi)者(zhe)(zhe)接触(chu)过(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)众多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong),无不(bu)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)以下问(wen)(wen)题(ti):  一(yi)(yi)(yi)(yi)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)无战(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)(hua),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)思(si)(si)(si)(si)想(xiang)保守,缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)意识(shi);很(hen)多(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)长(zhang)(zhang)远战(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)(hua),其(qi)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)阶段(duan)(duan)只(zhi)(zhi)(zhi)限(xian)(xian)于(yu)做生意而(er)(er)(er)已,并未(wei)将企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)(xing)(xing)为(wei)(wei)(wei)(wei)(wei)上(shang)升(sheng)(sheng)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)个(ge)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)为(wei)(wei)(wei)(wei)(wei),而(er)(er)(er)只(zhi)(zhi)(zhi)是(shi)局限(xian)(xian)于(yu)生产(chan)(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)简(jian)(jian)(jian)单(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)而(er)(er)(er)已,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)(bu)(bu)外(wai)部(bu)(bu)(bu)运(yun)(yun)(yun)(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)都(dou)(dou)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)规(gui)(gui)划(hua)(hua)(hua)(hua)与管(guan)(guan)理(li)(li)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)无长(zhang)(zhang)期经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)意识(shi),视(shi)野不(bu)开拓,缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)家(jia)具(ju)(ju)有的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)冒险(xian)(xian)意识(shi),对(dui)(dui)(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)全(quan)面(mian)(mian)(mian)(mian)(mian)把握,局限(xian)(xian)于(yu)生产(chan)(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)简(jian)(jian)(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)个(ge)简(jian)(jian)(jian)单(dan)循环。  二、无科(ke)(ke)学的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)(hua)和(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)(yun)(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)思(si)(si)(si)(si)维,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)(xing)(xing)为(wei)(wei)(wei)(wei)(wei)完全(quan)以销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)额(e)(e)为(wei)(wei)(wei)(wei)(wei)导(dao)(dao)向(xiang);许(xu)多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)科(ke)(ke)学规(gui)(gui)划(hua)(hua)(hua)(hua),一(yi)(yi)(yi)(yi)味的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)向(xiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)上(shang)畅(chang)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)模(mo)仿,采(cai)取(qu)(qu)低(di)价跟进的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策略(lve)(lve)(lve)(lve)(lve),未(wei)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)打造(zao)自(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特(te)色(se)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin),未(wei)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)走品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)(yun)(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)道(dao)(dao)(dao)(dao)路,产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)生命力(li)(li)(li)(li),一(yi)(yi)(yi)(yi)旦竞(jing)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)对(dui)(dui)(dui)(dui)(dui)手发(fa)(fa)(fa)力(li)(li)(li)(li),很(hen)容易被清除出市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),从而(er)(er)(er)消(xiao)(xiao)(xiao)失于(yu)消(xiao)(xiao)(xiao)费(fei)(fei)者(zhe)(zhe)视(shi)野。其(qi)次产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)卖(mai)多(duo)(duo)(duo)少算多(duo)(duo)(duo)少,无年度(du)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)目标规(gui)(gui)划(hua)(hua)(hua)(hua),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)得(de)不(bu)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)科(ke)(ke)学分配,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生产(chan)(chan)(chan)(chan)(chan)(chan)效(xiao)(xiao)(xiao)率难以得(de)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)提(ti)(ti)高。  三、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局混乱,经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)模(mo)式(shi)粗放(fang),渠(qu)道(dao)(dao)(dao)(dao)单(dan)一(yi)(yi)(yi)(yi);市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局混乱,缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)(hua),到(dao)(dao)(dao)(dao)(dao)(dao)(dao)处招(zhao)商(shang),多(duo)(duo)(duo)卖(mai)一(yi)(yi)(yi)(yi)点(dian)(dian)(dian)是(shi)一(yi)(yi)(yi)(yi)点(dian)(dian)(dian)是(shi)很(hen)多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)通(tong)病。渠(qu)道(dao)(dao)(dao)(dao)基本(ben)(ben)以传统流(liu)通(tong)渠(qu)道(dao)(dao)(dao)(dao)为(wei)(wei)(wei)(wei)(wei)主(zhu)(zhu)(zhu),交易成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)低(di),风(feng)(feng)险(xian)(xian)较(jiao)小(xiao)(xiao)(xiao)。市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)(fei)用投(tou)入按照销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)额(e)(e)大(da)(da)(da)小(xiao)(xiao)(xiao)来(lai)确(que)定(ding)(ding)(ding)(ding)一(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)比(bi)例,缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)战(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)投(tou)入,如(ru)此操(cao)作(zuo)(zuo)(zuo)(zuo)使得(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)突(tu)破(po),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)和(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)知(zhi)名(ming)度(du)也(ye)难以提(ti)(ti)升(sheng)(sheng),长(zhang)(zhang)期以往(wang)往(wang)往(wang)使企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)逐(zhu)步(bu)被市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘汰。  四(si)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动无节(jie)奏,旺(wang)季(ji)(ji)渠(qu)道(dao)(dao)(dao)(dao)加(jia)(jia)大(da)(da)(da)力(li)(li)(li)(li)度(du)压(ya)货,淡(dan)季(ji)(ji)悄无声息(xi)退出市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang);由于(yu)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)渠(qu)道(dao)(dao)(dao)(dao)等诸多(duo)(duo)(duo)问(wen)(wen)题(ti),中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动上(shang)无合(he)理(li)(li)规(gui)(gui)划(hua)(hua)(hua)(hua),缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)节(jie)奏,且促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活动目标只(zhi)(zhi)(zhi)局限(xian)(xian)于(yu)经(jing)(jing)(jing)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)商(shang)层面(mian)(mian)(mian)(mian)(mian),忽视(shi)了(le)(le)(le)终端(duan)和(he)(he)消(xiao)(xiao)(xiao)费(fei)(fei)者(zhe)(zhe)环节(jie),市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)长(zhang)(zh𝓡ang)期培养,渠(qu)道(dao)(dao)(dao)(dao)基础不(bu)稳(wen)(wen)固,市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)根基不(bu)牢靠(kao),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)像海上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)叶小(xiao)(xiao)(xiao)舟,随时(shi)将会遇上(shang)大(da)(da)(da)风(feng)(feng)大(da)(da)(da)浪(lang)而(er)(er)(er)翻船(chuan)。  五(wu)(wu)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)(zu)织(zhi)(zhi)(zhi)不(bu)健全(quan),营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)缺(que)(que)(que)(que)(que)(que)失;在(zai)(zai)(zai)(zai)(zai)(zai)(zai)笔(bi)者(zhe)(zhe)接触(chu)过(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)许(xu)多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)基本(ben)(ben)上(shang)都(dou)(dou)是(shi)白手起(qi)家(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de),家(jia)族(zu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)占多(duo)(duo)(duo)数(shu),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)成(cheng)(cheng)(cheng)(cheng)员主(zhu)(zhu)(zhu)要(yao)以家(jia)族(zu)成(cheng)(cheng)(cheng)(cheng)员为(wei)(wei)(wei)(wei)(wei)主(zhu)(zhu)(zhu),他(ta)们在(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)面(mian)(mian)(mian)(mian)(mian)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)专业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培训(xun),其(qi)思(si)(si)(si)(si)路主(zhu)(zhu)(zhu)要(yao)来(lai)源(yuan)于(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)长(zhang)(zhang)期摸爬(pa)滚(gun)打中(zhong)(zhong)(zhong)积累(lei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)验,很(hen)多(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)只(zhi)(zhi)(zhi)是(shi)具(ju)(ju)备生产(chan)(chan)(chan)(chan)(chan)(chan)和(he)(he)简(jian)(jian)(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng),在(zai)(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)、财务支持、营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)等组(zu)(zu)(zu)(zu)织(zhi)(zhi)(zhi)机(ji)构等方(fang)面(mian)(mian)(mian)(mian)(mian)基本(ben)(ben)是(shi)空(kong)白,往(wang)往(wang)出现(xian)(xian)(xian)各个(ge)环节(jie)衔接不(bu)顺畅(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况(kuang),影响(xiang)了(le)(le)(le)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)反应(ying)(ying)速(su)度(du)和(he)(he)服务水(shui)平(ping),对(dui)(dui)(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信誉造(zao)成(cheng)(cheng)(cheng)(cheng)一(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)负(fu)面(mian)(mian)(mian)(mian)(mian)影响(xiang);第(di)(di)六(liu)、产(chan)(chan)(chan)(chan)(chan)(chan)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)未(wei)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)有效(xiao)(xiao)(xiao)协(xie)同,导(dao)(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)浪(lang)费(fei)(fei)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)不(bu)稳(wen)(wen)定(ding)(ding)(ding)(ding);由于(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)淡(dan)旺(wang)季(ji)(ji)过(guo)于(yu)明显,大(da)(da)(da)多(duo)(duo)(duo)数(shu)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)生产(chan)(chan)(chan)(chan)(chan)(chan)上(shang)经(jing)(jing)(jing)常会出现(xian)(xian)(xian)产(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)均(jun)衡的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况(kuang),淡(dan)季(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)产(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)严重(zhong)(zhong)(zhong)过(guo)剩,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以支撑闲置工(gong)(gong)人(ren)工(gong)(gong)资,过(guo)少的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)订单(dan)会导(dao)(dao)致(zhi)机(ji)器运(yun)(yun)(yun)(yun)(yun)转(zhuan)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)过(guo)大(da)(da)(da);旺(wang)季(ji)(ji)来(lai)临工(gong)(gong)厂工(gong)(gong)人(ren)未(wei)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)及(ji)(ji)时(shi)跟进,产(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)足(zu),导(dao)(dao)致(zhi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)断货,使得(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)难以有效(xiao)(xiao)(xiao)发(fa)(fa)(fa)挥,对(dui)(dui)(dui)(dui)(dui)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)很(hen)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)负(fu)面(mian)(mian)(mian)(mian)(mian)影响(xiang)。  食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)目前(qian)集中(zhong)(zhong)(zhong)度(du)仍(reng)较(jiao)低(di),中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)现(xian)(xian)(xian)阶段(duan)(duan)如(ru)何(he)形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)有效(xiao)(xiao)(xiao)突(tu)破(po),从而(er)(er)(er)不(bu)被市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘汰,值(zhi)(zhi)得(de)我们去思(si)(si)(si)(si)考(kao)。中(zhong)(zhong)(zhong)国(guo)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)值(zhi)(zhi)巨(ju)大(da)(da)(da),蛋(dan)糕之(zhi)大(da)(da)(da)对(dui)(dui)(dui)(dui)(dui)于(yu)国(guo)内(nei)(nei)(nei)众多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)着(zhe)(zhe)巨(ju)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诱(you)惑(huo)力(li)(li)(li)(li),如(ru)何(he)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)巨(ju)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)空(kong)间中(zhong)(zhong)(zhong)分得(de)一(yi)(yi)(yi)(yi)杯羹,从而(er)(er)(er)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)行(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)占据(ju)一(yi)(yi)(yi)(yi)席之(zhi)地,这(zhei)(zhei)是(shi)诸多(duo)(duo)(duo)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)需(xu)要(yao)认真思(si)(si)(si)(si)考(kao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问(wen)(wen)题(ti)。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)以上(shang)谈(tan)(tan)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诸多(duo)(duo)(duo)方(fang)面(mian)(mian)(mian)(mian)(mian)都(dou)(dou)是(shi)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)内(nei)(nei)(nei)部(bu)(bu)(bu)症结,因此,作(zuo)(zuo)(zuo)(zuo)为(wei)(wei)(wei)(wei)(wei)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)从企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)思(si)(si)(si)(si)维意识(shi)及(ji)(ji)内(nei)(nei)(nei)部(bu)(bu)(bu)管(guan)(guan)理(li)(li)、营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)式(shi)进行(xing)(xing)(xing)变(bian)(bian)革和(he)(he)转(zhuan)变(bian)(bian)。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)此,笔(bi)者(zhe)(zhe)想(xiang)更(geng)多(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)谈(tan)(tan)谈(tan)(tan)中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)如(ru)何(he)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)面(mian)(mian)(mian)(mian)(mian)实(shi)现(xian)(xian)(xian)变(bian)(bian)革。  首先(xian),实(shi)现(xian)(xian)(xian)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)模(mo)式(shi)转(zhuan)变(bian)(bian),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身(shen)应(ying)(ying)实(shi)现(xian)(xian)(xian)从“生产(chan)(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)简(jian)(jian)(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)济行(xing)(xing)(xing)为(wei)(wei)(wei)(wei)(wei)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)“企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)化运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)、规(gui)(gui)模(mo)化运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)(结论(lun)值(zhi)(zhi)得(de)商(shang)榷”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)模(mo)式(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)转(zhuan)变(bian)(bian)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)结合(he)所在(zai)(zai)(zai)(zai)(zai)(zai)(zai)行(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)竞(jing)争(zheng)(zheng)格局及(ji)(ji)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身(shen)综(zong)(zong)(zong)合(he)实(shi)力(li)(li)(li)(li)制(zhi)定(ding)(ding)(ding)(ding)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)三到(dao)(dao)(dao)(dao)(dao)(dao)(dao)五(wu)(wu)年发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)(hua),有计划(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)稳(wen)(wen)步(bu)推进企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)整体(ti)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)。  其(qi)次、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)组(zu)(zu)(zu)(zu)织(zhi)(zhi)(zhi)建(jian)设与功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)发(fa)(fa)(fa)育(yu);根据(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)战(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)(hua)、发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)阶段(duan)(duan)及(ji)(ji)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)规(gui)(gui)划(hua)(hua)(hua)(hua)需(xu)求(qiu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)搭(da)建(jian)管(guan)(guan)理(li)(li)组(zu)(zu)(zu)(zu)织(zhi)(zhi)(zhi)架构,重(zhong)(zhong)(zhong)点(dian)(dian)(dian)培育(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)(zu)织(zhi)(zhi)(zhi)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng),实(shi)现(xian)(xian)(xian)横向(xiang)与纵向(xiang)相结合(he)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)平(ping)台。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)初级阶段(duan)(duan)主(zhu)(zhu)(zhu)要(yao)表现(xian)(xian)(xian)为(wei)(wei)(wei)(wei)(wei)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)不(bu)足(zu)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)覆盖面(mian)(mian)(mian)(mian)(mian)窄、销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)量较(jiao)小(xiao)(xiao)(xiao),因此应(ying)(ying)首先(xian)具(ju)(ju)备产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)规(gui)(gui)划(hua)(hua)(hua)(hua)、人(ren)力(li)(li)(li)(li)资源(yuan)、财务、销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)、物流(liu)、产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)等主(zhu)(zhu)(zhu)要(yao)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng);在(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)快(kuai)速(su)成(cheng)(cheng)(cheng)(cheng)长(zhang)(zhang)阶段(duan)(duan),随着(zhe)(zhe)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)开发(fa)(fa)(fa)面(mian)(mian)(mian)(mian)(mian)加(jia)(jia)大(da)(da)(da),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)(e)不(bu)断提(ti)(ti)升(sheng)(sheng),渠(qu)道(dao)(dao)(dao)(dao)多(duo)(duo)(duo)样化及(ji)(ji)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)名(ming)度(du)增加(jia)(jia),需(xu)要(yao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)进一(yi)(yi)(yi)(yi)步(bu)加(jia)(jia)强和(he)(he)完善组(zu)(zu)(zu)(zu)建(jian)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)发(fa)(fa)(fa)育(yu),主(zhu)(zhu)(zhu)要(yao)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)管(guan)(guan)理(li)(li)、产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)(hua)、渠(qu)道(dao)(dao)(dao)(dao)管(guan)(guan)理(li)(li)、人(ren)员管(guan)(guan)理(li)(li)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)管(guan)(guan)理(li)(li)等方(fang)面(mian)(mian)(mian)(mian)(mian)进行(xing)(xing)(xing)补充。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)稳(wen)(wen)步(bu)提(ti)(ti)升(sheng)(sheng)阶段(duan)(duan)时(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)占有率达到(dao)(dao)(dao)(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)程(cheng)度(du)后,为(wei)(wei)(wei)(wei)(wei)进一(yi)(yi)(yi)(yi)步(bu)提(ti)(ti)升(sheng♊)(sheng)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)名(ming)度(du)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)(e)及(ji)(ji)盈利能(neng)(neng)(neng)(neng)(neng)(neng)(neng)力(li)(li)(li)(li)时(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)整合(he)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)(zhan)(zhan)、产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)、财务体(ti)系等功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)及(ji)(ji)各部(bu)(bu)(bu)门之(zhi)间的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有效(xiao)(xiao)(xiao)协(xie)同方(fang)面(mian)(mian)(mian)(mian)(mian)进一(yi)(yi)(yi)(yi)步(bu)加(jia)(jia)强企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)(bu)(bu)修炼,增强企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)综(zong)(zong)(zong)合(he)竞(jing)争(zheng)(zheng)力(li)(li)(li)(li)。  第(di)(di)三、营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式(shi)制(zhi)定(ding)(ding)(ding)(ding)与调整,中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)评估(gu)自(zi)身(shen)综(zong)(zong)(zong)合(he)实(shi)力(li)(li)(li)(li)后,制(zhi)定(ding)(ding)(ding)(ding)相应(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身(shen)实(shi)力(li)(li)(li)(li)有限(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况(kuang)下,应(ying)(ying)将资源(yuan)整合(he)集中(zhong)(zhong)(zhong)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)某一(yi)(yi)(yi)(yi)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)深(shen),采(cai)取(qu)(qu)深(shen)度(du)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式(shi)实(shi)行(xing)(xing)(xing)精耕细作(zuo)(zuo)(zuo)(zuo),打造(zao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)名(ming)度(du)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)(e)都(dou)(dou)得(de)到(dao)(dao)(dao)(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)提(ti)(ti)升(sheng)(sheng)后,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)可对(dui)(dui)(dui)(dui)(dui)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)模(mo)式(shi)细微调整,将区(qu)域(yu)(yu)样板(ban)(ban)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)操(cao)作(zuo)(zuo)(zuo)(zuo)模(mo)式(shi)向(xiang)周(zhou)边区(qu)域(yu)(yu)复制(zhi)与非重(zhong)(zhong)(zhong)点(dian)(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)粗放(fang)式(shi)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)相结合(he),实(shi)现(xian)(xian)(xian)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)规(gui)(gui)模(mo)和(he)(he)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)为(wei)(wei)(wei)(wei)(wei)王的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)双丰收。  第(di)(di)四(si)、产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)(hua):基于(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)阶段(duan)(duan)及(ji)(ji)渠(qu)道(dao)(dao)(dao)(dao)类型(xing),实(shi)施产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)(zu)合(he),提(ti)(ti)升(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)综(zong)(zong)(zong)合(he)竞(jing)争(zheng)(zheng)力(li)(li)(li)(li)。从产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)组(zu)(zu)(zu)(zu)合(he)、价格体(ti)系进行(xing)(xing)(xing)科(ke)(ke)学规(gui)(gui)划(hua)(hua)(hua)(hua),制(zhi)定(ding)(ding)(ding)(ding)适合(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)及(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)(zu)合(he),从形(xing)(xing)象(xiang)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、利润产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、走量产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)策略(lve)(lve)(lve)(lve)(lve)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)进行(xing)(xing)(xing)组(zu)(zu)(zu)(zu)合(he),形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)组(zu)(zu)(zu)(zu)合(he)拳,为(wei)(wei)(wei)(wei)(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)迅速(su)拓展(zhan)(zhan)(zhan)(zhan)及(ji)(ji)后期稳(wen)(wen)定(ding)(ding)(ding)(ding)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)提(ti)(ti)供(gong)有力(li)(li)(li)(li)保障。  第(di)(di)五(wu)(wu)、渠(qu)道(dao)(dao)(dao)(dao)有效(xiao)(xiao)(xiao)选(xuan)择,如(ru)今市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)竞(jing)争(zheng)(zheng)日益激烈,传统渠(qu)道(dao)(dao)(dao)(dao)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)仍(reng)起(qi)着(zhe)(zhe)举足(zu)轻(qing)重(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)(zuo)用,但(dan)(dan)现(xian)(xian)(xian)代渠(qu)道(dao)(dao)(dao)(dao)更(geng)发(fa)(fa)(fa)挥出了(le)(le)(le)更(geng)加(jia)(jia)强劲的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng),现(xian)(xian)(xian)代渠(qu)道(dao)(dao)(dao)(dao)无论(lun)是(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)形(xing)(xing)象(xiang)建(jian)立(li)还是(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)上(shang)都(dou)(dou)发(fa)(fa)(fa)挥着(zhe)(zhe)较(jiao)强的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng),但(dan)(dan)终端(duan)卖(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)(fei)用不(bu)断提(ti)(ti)升(sheng)(sheng),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)成(cheng)(cheng)(cheng)(cheng)本(ben)(ben)越(yue)来(lai)越(yue)高,因此,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)程(cheng)中(zhong)(zhong)(zhong),需(xu)根据(ju)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)定(ding)(ding)(ding)(ding)位的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)同,采(cai)取(qu)(qu)不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)渠(qu)道(dao)(dao)(dao)(dao)组(zu)(zu)(zu)(zu)合(he)策略(lve)(lve)(lve)(lve)(lve),重(zhong)(zhong)(zhong)点(dian)(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)精耕细作(zuo)(zuo)(zuo)(zuo),实(shi)行(xing)(xing)(xing)全(quan)渠(qu)道(dao)(dao)(dao)(dao)运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo);非重(zhong)(zhong)(zhong)点(dian)(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)点(dian)(dian)(dian)面(mian)(mian)(mian)(mian)(mian)结合(he),有选(xuan)择的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)进入卖(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),将重(zhong)(zhong)(zhong)点(dian)(dian)(dian)放(fang)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)流(liu)通(tong)渠(qu)道(dao)(dao)(dao)(dao),这(zhei)(zhei)样才能(neng)(neng)(neng)(neng)(neng)(neng)(neng)有的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)放(fang)矢,做到(dao)(dao)(dao)(dao)(dao)(dao)(dao)资源(yuan)优化配置。  第(di)(di)六(liu)、促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策略(lve)(lve)(lve)(lve)(lve)主(zhu)(zhu)(zhu)次明确(que),贯(guan)(guan)穿始终,在(zai)(zai)(zai)(zai)(zai)(zai)(zai)笔(bi)者(zhe)(zhe)接触(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)些企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong),促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)合(he)理(li)(li)规(gui)(gui)划(hua)(hua)(hua)(hua),淡(dan)季(ji)(ji)没有声音,旺(wang)季(ji)(ji)缺(que)(que)(que)(que)(que)(que)乏(fa)(fa)(fa)(fa)(fa)(fa)重(zhong)(zhong)(zhong)点(dian)(dian)(dian),导(dao)(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)程(cheng)中(zhong)(zhong)(zhong),促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)没有连贯(guan)(guan)性(xing)(xing),形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)淡(dan)季(ji)(ji)更(geng)淡(dan),旺(wang)季(ji)(ji)不(bu)旺(wang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)个(ge)恶性(xing)(xing)循环。因此企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)因根据(ju)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)类型(xing)不(bu)同、运(yun)(yun)(yun)(yun)(yun)作(zuo)(zuo)(zuo)(zuo)周(zhou)期不(bu)同采(cai)取(qu)(qu)有针对(dui)(dui)(dui)(dui)(dui)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策略(lve)(lve)(lve)(lve)(lve),确(que)保促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)真正实(shi)现(xian)(xian)(xian)渠(qu)道(dao)(dao)(dao)(dao)、终端(duan)、消(xiao)(xiao)(xiao)费(fei)(fei)者(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)联动效(xiao)(xiao)(xiao)应(ying)(ying)。唯有变(bian)(bian)化是(shi)永远不(bu)变(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de),这(zhei)(zhei)是(shi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)永恒(heng)定(ding)(ding)(ding)(ding)律,中(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)食(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)(mian)(mian)(mian)对(dui)(dui)(dui)(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)更(geng)加(jia)(jia)激烈,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)这(zhei)(zhei)种(zhong)环境(jing)下只(zhi)(zhi)(zhi)有不(bu)断提(ti)(ti)升(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)(bu)(bu)修炼,加(jia)(jia)强科(ke)(ke)学规(gui)(gui)划(hua)(hua)(hua)(hua),特(te)别是(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)层面(mian)(mian)(mian)(mian)(mian),才能(neng)(neng)(neng)(neng)(neng)(neng)(neng)从容应(ying)(ying)对(dui)(dui)(dui)(dui)(dui)变(bian)(bian)幻莫测(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),从而(er)(er)(er)形(xing)(xing)成(cheng)(cheng)(cheng)(cheng)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)突(tu)破(po)!

中小型食品企业营销如何破局

【慨括(kuo)表述】“生(sheng)(sheng)(sheng)意(yi)(yi)越(yue)来(lai)越(yue)难做(zuo)了(le)(le),利(li)润越(yue)来(lai)越(yue)低(di)了(le)(le),市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)风险(xian)越(yue)来(lai)越(yue)大(da)(da)(da)(da)(da)了(le)(le)……”笔者(zhe)在(zai)(zai)(zai)(zai)(zai)(zai)跟(gen)许(xu)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)老板沟(gou)通的(de)(de)(de)(de)过(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)经(jing)(jing)常(chang)会听到(dao)(dao)(dao)(dao)这(zhei)样(yang)(yang)的(de)(de)(de)(de)感叹,这(zhei)是(shi)(shi)(shi)众(zhong)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)(mian)(mian)(mian)(mian)临(lin)的(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)困(kun)境。当前(qian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)到(dao)(dao)(dao)(dao)底存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)些(xie)什(shen)么问(wen)题(ti),是(shi)(shi)(shi)什(shen)么束缚了(le)(le)他(ta)们(men)(men)的(de)(de)(de)(de)发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan),他(ta)们(men)(men)还能(neng)(neng)(neng)(neng)(neng)在(zai)(zai)(zai)(zai)(zai)(zai)竞(jing)争(zheng)如此(ci)激烈的(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)坚持(chi)多(duo)(duo)久,这(zhei)是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)个(ge)(ge)值(zhi)得(de)(de)(de)(de)深(shen)思(si)的(de)(de)(de)(de)问(wen)题(ti)。从(cong)(cong)笔者(zhe)接(jie)触过(guo)(guo)的(de)(de)(de)(de)众(zhong)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong),无(wu)(wu)不(bu)(bu)(bu)(bu)(bu)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)以(yi)(yi)下(xia)问(wen)题(ti):  一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)无(wu)(wu)战略(lve)规(gui)(gui)(gui)划,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)(ren)思(si)想保(bao)守,缺(que)(que)(que)(que)(que)乏(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)(zuo)(zuo)意(yi)(yi)识(shi);很(hen)多(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)缺(que)(que)(que)(que)(que)乏(fa)(fa)长(zhang)远(yuan)战略(lve)规(gui)(gui)(gui)划,其(qi)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)阶段(duan)(duan)(duan)只(zhi)限(xian)(xian)(xian)于(yu)(yu)做(zuo)生(sheng)(sheng)(sheng)意(yi)(yi)而(er)已(yi),并未将企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行为上升(sheng)(sheng)(sheng)到(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)个(ge)(ge)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)行为,而(er)只(zhi)是(shi)(shi)(shi)局限(xian)(xian)(xian)于(yu)(yu)生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)简(jian)单(dan)(dan)的(de)(de)(de)(de)销(xiao)(xiao)(xiao)(xiao)售而(er)已(yi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部外(wai)部运(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)都(dou)缺(que)(que)(que)(que)(que)乏(fa)(fa)规(gui)(gui)(gui)划与(yu)管(guan)理(li)(li)(li)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)(ren)无(wu)(wu)长(zhang)期(qi)(qi)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)意(yi)(yi)识(shi),视(shi)野(ye)不(bu)(bu)(bu)(bu)(bu)开拓(tuo),缺(que)(que)(que)(que)(que)乏(fa)(fa)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)家具有(you)(you)(you)(you)(you)的(de)(de)(de)(de)冒险(xian)意(yi)(yi)识(shi),对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)(que)(que)乏(fa)(fa)全面(mian)(mian)(mian)(mian)(mian)(mian)把握(wo),局限(xian)(xian)(xian)于(yu)(yu)生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)简(jian)单(dan)(dan)销(xiao)(xiao)(xiao)(xiao)售的(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)个(ge)(ge)简(jian)单(dan)(dan)循(xun)环(huan)。  二、无(wu)(wu)科学(xue)的(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)(gui)划和(he)(he)(he)(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)思(si)维,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行为完(wan)(wan)全以(yi)(yi)销(xiao)(xiao)(xiao)(xiao)售额(e)(e)(e)为导(dao)(dao)向;许(xu)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)(que)(que)乏(fa)(fa)科学(xue)规(gui)(gui)(gui)划,一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)味的(de)(de)(de)(de)向市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)上畅销(xiao)(xiao)(xiao)(xiao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)模(mo)(mo)仿(fang),采取(qu)低(di)价跟(gen)进(jin)(jin)(jin)(jin)的(de)(de)(de)(de)策略(lve),未能(neng)(neng)(neng)(neng)(neng)打(da)造(zao)自己的(de)(de)(de)(de)特色产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin),未能(neng)(neng)(neng)(neng)(neng)走(zou)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)道(dao)(dao)(dao)(dao)路(lu),产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)(que)(que)乏(fa)(fa)生(sheng)(sheng)(sheng)命(ming)力(li)(li)(li)(li)(li),一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)旦竞(jing)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)对(dui)(dui)(dui)手发(fa)(fa)(fa)(fa)(fa)力(li)(li)(li)(li)(li),很(hen)容易被(bei)(bei)清除(chu)出市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),从(cong)(cong)而(er)消(xiao)失(shi)于(yu)(yu)消(xiao)费(fei)者(zhe)视(shi)野(ye)。其(qi)次(ci)(ci)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)(neng)(neng)(neng)(neng)卖(mai)(mai)多(duo)(duo)少(shao)算多(duo)(duo)少(shao),无(wu)(wu)年度(du)(du)(du)销(xiao)(xiao)(xiao)(xiao)售目标(biao)规(gui)(gui)(gui)划,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)(yuan)得(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)到(dao)(dao)(dao)(dao)科学(xue)分配,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)效(xiao)(xiao)率难以(yi)(yi)得(de)(de)(de)(de)到(dao)(dao)(dao)(dao)提(ti)(ti)高。  三(san)(san)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局混(hun)(hun)乱,经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)模(mo)(mo)式(shi)(shi)(shi)粗放(fang),渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)单(dan)(dan)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi);市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局混(hun)(hun)乱,缺(que)(que)(que)(que)(que)乏(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓(tuo)展(zhan)(zhan)(zhan)规(gui)(gui)(gui)划,到(dao)(dao)(dao)(dao)处招(zhao)商,多(duo)(duo)卖(mai)(mai)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)(shi)(shi)很(hen)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)通病(bing)。渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)基(ji)本以(yi)(yi)传(chuan)统流(liu)通渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)为主(zhu),交易成(cheng)(cheng)(cheng)本低(di),风险(xian)较小(xiao)(xiao)(xiao)。市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)投(tou)入按(an)照(zhao)销(xiao)(xiao)(xiao)(xiao)售额(e)(e)(e)大(da)(da)(da)(da)(da)小(xiao)(xiao)(xiao)来(lai)确(que)(que)定(ding)(ding)(ding)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)比例,缺(que)(que)(que)(que)(que)乏(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)战略(lve)投(tou)入,如此(ci)操作(zuo)(zuo)(zuo)使得(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以(yi)(yi)形(xing)(xing)成(cheng)(cheng)(cheng)区(qu)域(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)突破,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)和(he)(he)(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)知名度(du)(du)(du)也难以(yi)(yi)提(ti)(ti)升(sheng)(sheng)(sheng),长(zhang)期(qi)(qi)以(yi)(yi)往(wang)(wang)往(wang)(wang)往(wang)(wang)使企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)逐步(bu)(bu)(bu)被(bei)(bei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所(suo)淘汰(tai)。  四、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅(jiao)动(dong)无(wu)(wu)节(jie)奏,旺季(ji)(ji)(ji)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)加(jia)(jia)大(da)(da)(da)(da)(da)力(li)(li)(li)(li)(li)度(du)(du)(du)压货,淡(dan)季(ji)(ji)(ji)悄无(wu)(wu)声息退出市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang);由(you)于(yu)(yu)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)等诸多(duo)(duo)问(wen)题(ti),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅(jiao)动(dong)上无(wu)(wu)合(he)(he)(he)(he)理(li)(li)(li)规(gui)(gui)(gui)划,缺(que)(que)(que)(que)(que)乏(fa)(fa)节(jie)奏,且促销(xiao)(xiao)(xiao)(xiao)活动(dong)目标(biao)只(zhi)局限(xian)(xian)(xian)于(yu)(yu)经(jing)(jing)销(xiao)(xiao)(xiao)(xiao)商层(ceng)面(mian)(mian)(mian)(mian)(mian)(mian),忽视(shi)了(le)(le)终(zhong)端(duan)和(he)(he)(he)(he)(he)消(xiao)费(fei)者(zhe)环(huan)节(jie),市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)(que)(que)乏(fa)(fa)长(zhang)期(qi)(qi)培养,渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)基(ji)础不(bu)(bu)(bu)(bu)(bu)稳固,市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)根(gen)基(ji)不(bu)(bu)(bu)(bu)(bu)牢靠,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)像海上的(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)叶小(xiao)(xiao)(xiao)舟,随时(shi)将会遇(yu)上大(da)(da)(da)(da)(da)风大(da)(da)(da)(da)(da)浪(lang)而(er)翻(fan)船。  五(wu)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)织不(bu)(bu)(bu)(bu)(bu)健全,营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)缺(que)(que)(que)(que)(que)失(shi);在(zai)(zai)(zai)(zai)(zai)(zai)笔者(zhe)接(jie)触过(guo)(guo)的(de)(de)(de)(de)许(xu)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)基(ji)本上都(dou)是(shi)(shi)(shi)白手起家的(de)(de)(de)(de),家族(zu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)占多(duo)(duo)数,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)成(cheng)(cheng)(cheng)员(yuan)主(zhu)要(yao)(yao)以(yi)(yi)家族(zu)成(cheng)(cheng)(cheng)员(yuan)为主(zhu),他(ta)们(men)(men)在(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)(li)和(he)(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)方(fang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)缺(que)(que)(que)(que)(que)乏(fa)(fa)专业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)培训(xun),其(qi)思(si)路(lu)主(zhu)要(yao)(yao)来(lai)源(yuan)(yuan)(yuan)于(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)长(zhang)期(qi)(qi)摸爬滚打(da)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)积累的(de)(de)(de)(de)经(jing)(jing)验,很(hen)多(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)只(zhi)是(shi)(shi)(shi)具备生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)和(he)(he)(he)(he)(he)简(jian)单(dan)(dan)销(xiao)(xiao)(xiao)(xiao)售的(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng),在(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)发(fa)(fa)(fa)(fa)(fa)、财务支持(chi)、营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)等组(zu)(zu)(zu)织机构等方(fang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)基(ji)本是(shi)(shi)(shi)空白,往(wang)(wang)往(wang)(wang)出现(xian)各(ge)个(ge)(ge)环(huan)节(jie)衔(xian)接(jie)不(bu)(bu)(bu)(bu)(bu)顺畅的(de)(de)(de)(de)情况,影(ying)响了(le)(le)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(sh🥀i)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)反(fan)应(ying)(ying)(ying)(ying)速(su)度(du)(du)(du)和(he)(he)(he)(he)(he)服(fu)务水平(ping),对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信誉造(zao)成(cheng)(cheng)(cheng)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)负面(mian)(mian)(mian)(mian)(mian)(mian)影(ying)响;第六、产(chan)(chan)(chan)(chan)(chan)销(xiao)(xiao)(xiao)(xiao)未能(neng)(neng)(neng)(neng)(neng)有(you)(you)(you)(you)(you)效(xiao)(xiao)协(xie)同,导(dao)(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)(yuan)浪(lang)费(fei)和(he)(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)不(bu)(bu)(bu)(bu)(bu)稳定(ding)(ding)(ding);由(you)于(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)淡(dan)旺季(ji)(ji)(ji)过(guo)(guo)于(yu)(yu)明(ming)显,大(da)(da)(da)(da)(da)多(duo)(duo)数中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)上经(jing)(jing)常(chang)会出现(xian)产(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)均衡的(de)(de)(de)(de)情况,淡(dan)季(ji)(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)产(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)严重过(guo)(guo)剩(sheng),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以(yi)(yi)支撑闲置工人(ren)(ren)工资(zi)(zi),过(guo)(guo)少(shao)的(de)(de)(de)(de)订单(dan)(dan)会导(dao)(dao)致(zhi)机器(qi)运(yun)(yun)转(zhuan)成(cheng)(cheng)(cheng)本过(guo)(guo)大(da)(da)(da)(da)(da);旺季(ji)(ji)(ji)来(lai)临(lin)工厂工人(ren)(ren)未能(neng)(neng)(neng)(neng)(neng)及(ji)(ji)时(shi)跟(gen)进(jin)(jin)(jin)(jin),产(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)足,导(dao)(dao)致(zhi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)断货,使得(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)(yuan)难以(yi)(yi)有(you)(you)(you)(you)(you)效(xiao)(xiao)发(fa)(fa)(fa)(fa)(fa)挥,对(dui)(dui)(dui)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)形(xing)(xing)成(cheng)(cheng)(cheng)很(hen)大(da)(da)(da)(da)(da)的(de)(de)(de)(de)负面(mian)(mian)(mian)(mian)(mian)(mian)影(ying)响。  食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)目前(qian)集中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)度(du)(du)(du)仍较低(di),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)现(xian)阶段(duan)(duan)(duan)如何(he)形(xing)(xing)成(cheng)(cheng)(cheng)有(you)(you)(you)(you)(you)效(xiao)(xiao)突破,从(cong)(cong)而(er)不(bu)(bu)(bu)(bu)(bu)被(bei)(bei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所(suo)淘汰(tai),值(zhi)得(de)(de)(de)(de)我(wo)们(men)(men)去思(si)考(kao)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)国食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)值(zhi)巨(ju)大(da)(da)(da)(da)(da),蛋糕(gao)之大(da)(da)(da)(da)(da)对(dui)(dui)(dui)于(yu)(yu)国内(nei)(nei)(nei)众(zhong)多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)着(zhe)巨(ju)大(da)(da)(da)(da)(da)的(de)(de)(de)(de)诱(you)惑(huo)力(li)(li)(li)(li)(li),如何(he)在(zai)(zai)(zai)(zai)(zai)(zai)巨(ju)大(da)(da)(da)(da)(da)的(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)空间中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)分得(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)杯羹,从(cong)(cong)而(er)在(zai)(zai)(zai)(zai)(zai)(zai)行业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)占据一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)席(xi)之地,这(zhei)是(shi)(shi)(shi)诸多(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)需要(yao)(yao)认真(zhen)思(si)考(kao)的(de)(de)(de)(de)问(wen)题(ti)。在(zai)(zai)(zai)(zai)(zai)(zai)以(yi)(yi)上谈(tan)到(dao)(dao)(dao)(dao)的(de)(de)(de)(de)诸多(duo)(duo)方(f♉ang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)都(dou)是(shi)(shi)(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)内(nei)(nei)(nei)部症结(jie),因(yin)此(ci),作(zuo)(zuo)(zuo)为中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)(ying)(ying)从(cong)(cong)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领导(dao)(dao)人(ren)(ren)思(si)维意(yi)(yi)识(shi)及(ji)(ji)内(nei)(nei)(nei)部管(guan)理(li)(li)(li)、营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)方(fang)(fang)式(shi)(shi)(shi)进(jin)(jin)(jin)(jin)行变(bian)(bian)(bian)革(ge)和(he)(he)(he)(he)(he)转(zhuan)变(bian)(bian)(bian)。在(zai)(zai)(zai)(zai)(zai)(zai)此(ci),笔者(zhe)想更(geng)(geng)(geng)多(duo)(duo)的(de)(de)(de)(de)谈(tan)谈(tan)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)如何(he)在(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)方(fang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)实(shi)(shi)(shi)现(xian)变(bian)(bian)(bian)革(ge)。  首(shou)先(xian),实(shi)(shi)(shi)现(xian)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)模(mo)(mo)式(shi)(shi)(shi)转(zhuan)变(bian)(bian)(bian),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自身(shen)应(ying)(ying)(ying)(ying)实(shi)(shi)(shi)现(xian)从(cong)(cong)“生(sheng)(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)到(dao)(dao)(dao)(dao)简(jian)单(dan)(dan)销(xiao)(xiao)(xiao)(xiao)售”的(de)(de)(de)(de)经(jing)(jing)济行为到(dao)(dao)(dao)(dao)“企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)运(yun)(yun)作(zuo)(zuo)(zuo)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)化(hua)运(yun)(yun)作(zuo)(zuo)(zuo)、规(gui)(gui)(gui)模(mo)(mo)化(hua)运(yun)(yun)作(zuo)(zuo)(zuo)(结(jie)论值(zhi)得(de)(de)(de)(de)商榷”的(de)(de)(de)(de)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)模(mo)(mo)式(shi)(shi)(shi)的(de)(de)(de)(de)转(zhuan)变(bian)(bian)(bian)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)(ying)(ying)结(jie)合(he)(he)(he)(he)所(suo)在(zai)(zai)(zai)(zai)(zai)(zai)行业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)竞(jing)争(zheng)格局及(ji)(ji)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自身(shen)综(zong)合(he)(he)(he)(he)实(shi)(shi)(shi)力(li)(li)(li)(li)(li)制定(ding)(ding)(ding)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)三(san)(san)到(dao)(dao)(dao)(dao)五(wu)年发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)规(gui)(gui)(gui)划,有(you)(you)(you)(you)(you)计划的(de)(de)(de)(de)稳步(bu)(bu)(bu)推进(jin)(jin)(jin)(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)整(zheng)(zheng)体(ti)发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)。  其(qi)次(ci)(ci)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)(li)组(zu)(zu)(zu)织建设与(yu)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)发(fa)(fa)(fa)(fa)(fa)育(yu)(yu);根(gen)据企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)战略(lve)规(gui)(gui)(gui)划、发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)阶段(duan)(duan)(duan)及(ji)(ji)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)规(gui)(gui)(gui)划需求企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)(ying)(ying)搭(da)建管(guan)理(li)(li)(li)组(zu)(zu)(zu)织架(jia)构,重点(dian)(dian)培育(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)织功(gong)(gong)能(neng)(neng)(neng)(neng)(neng),实(shi)(shi)(shi)现(xian)横向与(yu)纵向相结(jie)合(he)(he)(he)(he)的(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)(li)平(ping)台。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)初(chu)级阶段(duan)(duan)(duan)主(zhu)要(yao)(yao)表现(xian)为产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)不(bu)(bu)(bu)(bu)(bu)足、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)覆盖面(mian)(mian)(mian)(mian)(mian)(mian)窄、销(xiao)(xiao)(xiao)(xiao)售量较小(xiao)(xiao)(xiao),因(yin)此(ci)应(ying)(ying)(ying)(ying)首(shou)先(xian)具备产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)规(gui)(gui)(gui)划、人(ren)(ren)力(li)(li)(li)(li)(li)资(zi)(zi)源(yuan)(yuan)(yuan)、财务、销(xiao)(xiao)(xiao)(xiao)售、物流(liu)、产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)发(fa)(fa)(fa)(fa)(fa)等主(zhu)要(yao)(yao)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng);在(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)快速(su)成(cheng)(cheng)(cheng)长(zhang)阶段(duan)(duan)(duan),随着(zhe)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)开发(fa)(fa)(fa)(fa)(fa)面(mian)(mian)(mian)(mian)(mian)(mian)加(jia)(jia)大(da)(da)(da)(da)(da),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)(e)(e)不(bu)(bu)(bu)(bu)(bu)断提(ti)(ti)升(sheng)(sheng)(sheng),渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)多(duo)(duo)样(yang)(yang)化(hua)及(ji)(ji)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知名度(du)(du)(du)增(zeng)加(jia)(jia),需要(yao)(yao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)进(jin)(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)(bu)加(jia)(jia)强(qiang)和(he)(he)(he)(he)(he)完(wan)(wan)善组(zu)(zu)(zu)建功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)发(fa)(fa)(fa)(fa)(fa)育(yu)(yu),主(zhu)要(yao)(yao)在(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)管(guan)理(li)(li)(li)、产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)(gui)划、渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)管(guan)理(li)(li)(li)、人(ren)(ren)员(yuan)管(guan)理(li)(li)(li)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)管(guan)理(li)(li)(li)等方(fang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)进(jin)(jin)(jin)(jin)行补充。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)到(dao)(dao)(dao)(dao)稳步(bu)(bu)(bu)提(ti)(ti)升(sheng)(sheng)(sheng)阶段(duan)(duan)(duan)时(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)占有(you)(you)(you)(you)(you)率达到(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)程度(du)(du)(du)后(hou),为进(jin)(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)(bu)提(ti)(ti)升(sheng)(sheng)(sheng)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知名度(du)(du)(du)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)(e)(e)及(ji)(ji)盈利(li)能(neng)(neng)(neng)(neng)(neng)力(li)(li)(li)(li)(li)时(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)(ying)(ying)在(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)整(zheng)(zheng)合(he)(he)(he)(he)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓(tuo)展(zhan)(zhan)(zhan)、产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)发(fa)(fa)(fa)(fa)(fa)、财务体(ti)系等功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)及(ji)(ji)各(ge)部门之间的(de)(de)(de)(de)有(you)(you)(you)(you)(you)效(xiao)(xiao)协(xie)同方(fang)(fang)面(mian)(mian)(mian)(mian)(mian)(mian)进(jin)(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)(bu)加(jia)(jia)强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部修(xiu)炼(lian),增(zeng)强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)综(zong)合(he)(he)(he)(he)竞(jing)争(zheng)力(li)(li)(li)(li)(li)。  第三(san)(san)、营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)模(mo)(mo)式(shi)(shi)(shi)制定(ding)(ding)(ding)与(yu)调(diao)整(zheng)(zheng),中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)(ying)(ying)评估自身(shen)综(zong)合(he)(he)(he)(he)实(shi)(shi)(shi)力(li)(li)(li)(li)(li)后(hou),制定(ding)(ding)(ding)相应(ying)(ying)(ying)(ying)的(de)(de)(de)(de)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)模(mo)(mo)式(shi)(shi)(shi),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自身(shen)实(shi)(shi)(shi)力(li)(li)(li)(li)(li)有(you)(you)(you)(you)(you)限(xian)(xian)(xian)的(de)(de)(de)(de)情况下(xia),应(ying)(ying)(ying)(ying)将资(zi)(zi)源(yuan)(yuan)(yuan)整(zheng)(zheng)合(he)(he)(he)(he)集中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)到(dao)(dao)(dao)(dao)某一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)区(qu)域(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)深(shen),采取(qu)深(shen)度(du)(du)(du)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)模(mo)(mo)式(shi)(shi)(shi)实(shi)(shi)(shi)行精耕(geng)细(xi)作(zuo)(zuo)(zuo),打(da)造(zao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)区(qu)域(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)。在(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知名度(du)(du)(du)和(he)(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)(e)(e)都(dou)得(de)(de)(de)(de)到(dao)(dao)(dao)(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)提(ti)(ti)升(sheng)(sheng)(sheng)后(hou),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)可对(dui)(dui)(dui)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)模(mo)(mo)式(shi)(shi)(shi)细(xi)微调(diao)整(zheng)(zheng),将区(qu)域(yu)样(yang)(yang)板市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)操作(zuo)(zuo)(zuo)模(mo)(mo)式(shi)(shi)(shi)向周(zhou)边区(qu)域(yu)复制与(yu)非重点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)粗放(fang)式(shi)(shi)(shi)经(jing)(jing)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)相结(jie)合(he)(he)(he)(he),实(shi)(shi)(shi)现(xian)销(xiao)(xiao)(xiao)(xiao)售规(gui)(gui)(gui)模(mo)(mo)和(he)(he)(he)(he)(he)区(qu)域(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)为王的(de)(de)(de)(de)双丰(feng)收。  第四、产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)(gui)划:基(ji)于(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)阶段(duan)(duan)(duan)及(ji)(ji)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)类(lei)型(xing)(xing)(xing),实(shi)(shi)(shi)施产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)合(he)(he)(he)(he),提(ti)(ti)升(sheng)(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)综(zong)合(he)(he)(he)(he)竞(jing)争(zheng)力(li)(li)(li)(li)(li)。从(cong)(cong)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)组(zu)(zu)(zu)合(he)(he)(he)(he)、价格体(ti)系进(jin)(jin)(jin)(jin)行科学(xue)规(gui)(gui)(gui)划,制定(ding)(ding)(ding)适合(he)(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)及(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)合(he)(he)(he)(he),从(cong)(cong)形(xing)(xing)象产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、利(li)润产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、走(zou)量产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)策略(lve)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)进(jin)(jin)(jin)(jin)行组(zu)(zu)(zu)合(he)(he)(he)(he),形(xing)(xing)成(cheng)(cheng)(cheng)组(zu)(zu)(zu)合(he)(he)(he)(he)拳,为市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)迅速(su)拓(tuo)展(zhan)(zhan)(zhan)及(ji)(ji)后(hou)期(qi)(qi)稳定(ding)(ding)(ding)发(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)提(ti)(ti)供有(you)(you)(you)(you)(you)力(li)(li)(li)(li)(li)保(bao)障。  第五(wu)、渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)有(you)(you)(you)(you)(you)效(xiao)(xiao)选择,如今市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)竞(jing)争(zheng)日益激烈,传(chuan)统渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)在(zai)(zai)(zai)(zai)(zai)(zai)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)仍起着(zhe)举足轻重的(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong),但现(xian)代渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)更(geng)(geng)(geng)发(fa)(fa)(fa)(fa)(fa)挥出了(le)(le)更(geng)(geng)(geng)加(jia)(jia)强(qiang)劲的(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng),现(xian)代渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)无(wu)(wu)论是(shi)(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)形(xing)(xing)象建立还是(shi)(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)销(xiao)(xiao)(xiao)(xiao)售上都(dou)发(fa)(fa)(fa)(fa)(fa)挥着(zhe)较强(qiang)的(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng),但终(zhong)端(duan)卖(mai)(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)不(bu)(bu)(bu)(bu)(bu)断提(ti)(ti)升(sheng)(sheng)(sheng),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)运(yun)(yun)作(zuo)(zuo)(zuo)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)成(cheng)(cheng)(cheng)本越(yue)来(lai)越(yue)高,因(yin)此(ci),企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局的(de)(de)(de)(de)过(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong),需根(gen)据市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)定(ding)(ding)(ding)位(wei)的(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)同,采取(qu)不(bu)(bu)(bu)(bu)(bu)同的(de)(de)(de)(de)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)组(zu)(zu)(zu)合(he)(he)(he)(he)策略(lve),重点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)精耕(geng)细(xi)作(zuo)(zuo)(zuo),实(shi)(shi)(shi)行全渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)运(yun)(yun)作(zuo)(zuo)(zuo);非重点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)点(dian)(dian)面(mian)(mian)(mian)(mian)(mian)(mian)结(jie)合(he)(he)(he)(he),有(you)(you)(you)(you)(you)选择的(de)(de)(de)(de)进(jin)(jin)(jin)(jin)入卖(mai)(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),将重点(dian)(dian)放(fang)在(zai)(zai)(zai)(zai)(zai)(zai)流(liu)通渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao),这(zhei)样(yang)(yang)才(cai)能(neng)(neng)(neng)(neng)(neng)有(you)(you)(you)(you)(you)的(de)(de)(de)(de)放(fang)矢,做(zuo)到(dao)(dao)(dao)(dao)资(zi)(zi)源(yuan)(yuan)(yuan)优化(hua)配置。  第六、促销(xiao)(xiao)(xiao)(xiao)策略(lve)主(zhu)次(ci)(ci)明(ming)确(que)(que),贯穿始终(zhong),在(zai)(zai)(zai)(zai)(zai)(zai)笔者(zhe)接(jie)触的(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong),促销(xiao)(xiao)(xiao)(xiao)缺(que)(que)(que)(que)(que)乏(fa)(fa)合(he)(he)(he)(he)理(li)(li)(li)规(gui)(gui)(gui)划,淡(dan)季(ji)(ji)(ji)没有(you)(you)(you)(you)(you)声音,旺季(ji)(ji)(ji)缺(que)(que)(que)(que)(que)乏(fa)(fa)重点(dian)(dian),导(dao)(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)过(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong),促销(xiao)(xiao)(xiao)(xiao)没有(you)(you)(you)(you)(you)连贯性(xing),形(xing)(xing)成(cheng)(cheng)(cheng)淡(dan)季(ji)(ji)(ji)更(geng)(geng)(geng)淡(dan),旺季(ji)(ji)(ji)不(bu)(bu)(bu)(bu)(bu)旺的(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)个(ge)(ge)恶(e)性(xing)循(xun)环(huan)。因(yin)此(ci)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)因(yin)根(gen)据市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)类(lei)型(xing)(xing)(xing)不(bu)(bu)(bu)(bu)(bu)同、运(yun)(yun)作(zuo)(zuo)(zuo)周(zhou)期(qi)(qi)不(bu)(bu)(bu)(bu)(bu)同采取(qu)有(you)(you)(you)(you)(you)针(zhen)对(dui)(dui)(dui)性(xing)的(de)(de)(de)(de)促销(xiao)(xiao)(xiao)(xiao)策略(lve),确(que)(que)保(bao)促销(xiao)(xiao)(xiao)(xiao)真(zhen)正实(shi)(shi)(shi)现(xian)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)、终(zhong)端(duan)、消(xiao)费(fei)者(zhe)的(de)(de)(de)(de)联动(dong)效(xiao)(xiao)应(ying)(ying)(ying)(ying)。唯有(you)(you)(you)(you)(you)变(bian)(bian)(bian)化(hua)是(shi)(shi)(shi)永(yong)远(yuan)不(bu)(bu)(bu)(bu)(bu)变(bian)(bian)(bian)的(de)(de)(de)(de),这(zhei)是(shi)(shi)(shi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)永(yong)恒定(ding)(ding)(ding)律,中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)(xing)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)(mian)(mian)(mian)(mian)对(dui)(dui)(dui)的(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)更(geng)(geng)(geng)加(jia)(jia)激烈,企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)这(zhei)种环(huan)境下(xia)只(zhi)有(you)(you)(you)(you)(you)不(bu)(bu)(bu)(bu)(bu)断提(ti)(ti)升(sheng)(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部修(xiu)炼(lian),加(jia)(jia)强(qiang)科学(xue)规(gui)(gui)(gui)划,特别(bie)是(shi)(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)层(ceng)面(mian)(mian)(mian)(mian)(mian)(mian),才(cai)能(neng)(neng)(neng)(neng)(neng)从(cong)(cong)容应(ying)(ying)(ying)(ying)对(dui)(dui)(dui)变(bian)(bian)(bian)幻(huan)莫测的(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang),从(cong)(cong)而(er)形(xing)(xing)成(cheng)(cheng)(cheng)新的(de)(de)(de)(de)突破!

详情
  “的生意越变越难做后,毛利润越变越低了,市面 危险 越变越变大……”我们在跟有些小机构BOSS有效的沟通的方式中常常会听过这样一来的不已,这才是更多小调味品机构面临着的有些困难。 某一小型的调味品机构倒底发生些是一些疑问,是是一些束博了两人的的发展,两人还能在竟争这些巨大的市面 中努力啥时候,这才是是一个应当沉思的疑问。从我们排斥过的更多小调味品机构中,不甚发生以下的疑问:   一、单位无发展计划规化,单位人员人价值取向固执,较弱市場运作模式主观能动性; 大多数单位较弱立足当下发展计划规化,其推销营业时期只包括但不限做做买卖罢了,时未将单位 犯罪的行为上升的到两个推销营业单位的犯罪的行为,而只 局包括但不限分娩到单纯的推销罢了,单位内部人员对外部营运都较弱规化与工作管理。 单位人员人无长时推销营业主观能动性,观景视野不发展,较弱单位家有着的探险主观能动性,对单位和市場较弱进一步抓住,局包括但不限分娩到单纯推销的两个单纯循环往复。   二、无有效的护肤品开发计划和厂家营销策划思考力,厂家做法已经以销量额为导向型; 大多数小微型饮食厂家护肤品缺失有效开发计划,过分的向股票市场中上销量厂家的护肤品摸仿,采取相应通过低价保护的方法,暂时无法创建各自的特性护肤品,暂时无法走厂家营销策划高架道路,护肤品缺失生命图片力,如果一旦竞争敌人敌人开始部署,很易被去除出股票市场中,为了没了于产出者眼光。再就是护肤品能卖哪些算哪些,无年末销量计划开发计划,厂家资源英文得还不到有效分派,厂家产出效果无从到增长。   三、行业茶叶市扬发展规划冗杂,运营模试粗放,途径从单一; 行业茶叶市扬发展规划冗杂,短缺行业茶叶市扬拓展活动发展规划,广泛地招商引资,多卖一点点是一个点点是有许多规模性型调味品单位的常见问题。途径基础以民俗流通量途径为之主要,消费成本预算低,风险点较小。行业茶叶市扬材料费投资回报根据茶叶贸易销售市场额的大小来确认千万基数,短缺行业茶叶市扬发展计划投资回报,愈来愈工作不使单位根本无法造成城市行业茶叶市扬达到,单位项目和单位出名度也根本无法改善,长时间过不仅往使单位日渐被行业茶叶市扬所出局。   四、餐饮股票股票市场中上搅拌无节凑之中,高峰期校园营销分销校园推广渠道就越精准度压货,淡季时悄无噪音息踢出餐饮股票股票市场中上; 随着新产品及校园营销分销校园推广渠道等更多间题,小中型型调味品品牌的在餐饮股票股票市场中上搅拌上无节省建设规划,短缺节凑之中,且促销广告活动方案的目标只局限性于经售商范畴,强化了POS机和顾客者缓解,餐饮股票股票市场中上短缺持续锻炼,校园营销分销校园推广渠道基本条件时快时慢固,餐饮股票股票市场中上根本不可靠,品牌的像船上的一叶独舟,可以将碰上狂风大浪而翻船。   五、公司推广策划组织化结构不建立和完善,推广策划功能性模块因此缺乏; 在笔者认为接觸过的一些小中型型商品公司根本上也都是白手创立的,皇室皇室家族公司占大部分,公司人员核心以皇室皇室家族人员为最主要的,大家在公司管理制度和餐饮专业市厂上推广策划方位因此缺乏非常专业的培养,其思维核心起来自餐饮专业市厂上常期摸爬滚击中累积的经验值,一大堆公司但是享有生产销售制造和简单销售量的功能性模块,在商品生产销售研发、出纳搭载、推广策划等组织化结构小型的工业客户等方位根本是空缺,也许冒出几大要素对接不轻松的原因,直接会影响到了公司餐饮专业市厂上症状强度和提供服务标准,对公司信用等级引起务必恶评直接会影响到; 第五、生产销售量尚未合理有效的协作,影响到公司教育资源量诸多浪费和餐饮专业市厂上不安全稳定; 因此公司餐饮专业市厂上淡忙季时过度极大,大大部分小中型商品公司在生产销售制造上隔三差五会冒出产值利用率不多样化的原因,淡忙季餐饮专业市厂上产值利用率较为严重过度,公司无法支撑体系废置作业人员底薪,过少的账单会影响到机械设备日常运转总成本过大;忙季时即将到来加工厂作业人员尚未适时逼单,产值利用率不佳,影响到餐饮专业市厂上缺货,随着公司教育资源量无法合理有效的充分发挥,对餐饮专业市厂上生成极大的恶评直接会影响到。   饮食制造业如今集轻中度仍较低,里的型饮调味品原料牌在现价段怎么样去 生成有效果打破,可以不被市面 中所取代,适合我们公司去思想事情。 中国现代饮食制造业总产值强大,市面 之大而言中国大陆很多里的饮调味品原料牌都会出现着强大的欲望力,怎么样去 在强大的市面 中办公空间中分刘海得一碗羹,可以在制造在业内占居一点的地方,他是许多里的饮调味品原料牌所需专心思想事情的事情。在不低于讲到的许多层面全都是里的型饮调味品原料牌都会出现的内控病根,如此,看做里的型饮调味品原料牌应向品牌一把手人逻辑思维意思及内控的管理、产品运营具体方法对其进行改革和变为。此处,著者想其他的阐述里的型饮调味品原料牌怎么样去 在产品运营层面进行改革。   第一个,体现加盟策略的变化,客户自我应体现从“制作到很简单经销商”的国家经济表现到“客户化使用、牌子化使用、建设科学化使用(得出结论不错商议”的加盟策略的的变化。客户应通过归属行行业角逐行业分布格局及客户自我综合评估竞争力策划客户三到六年快速发展趋势设计方案,有方案的平稳加快推进客户布局快速发展趋势。   次之、的厂家公司菅理组识建设筹划与用途大;选择的厂家公司源源不断转型计划筹划、源源不断转型关键期及交易量筹划各种需求的厂家公司应构建菅理组识机制结构,核心繁殖的厂家公司交易量组识用途,实现了横面与竖向相根据的的厂家公司菅理的平台。的厂家公司在高级工关键期基本症状为新的厂家组合策略不佳、交易量市場遍及面窄、交易量量较小,所以说应一开始满足新的厂家和交易量市場筹划、人才资源英文、钱财、交易量、运输、新的厂家科研整体规划设计等基本用途;在的厂家公司迅速什么是成长关键期,现在的厂家公司交易量市場整体规划设计面增大,的厂家公司交易量市場占比源源不断转型,渠道建设制度控制各异化及厂家高有名气度添加,想要的厂家公司进1步全面升高和大力加强制度建设筹建用途大,基本在厂家菅理、新的厂家筹划、渠道建设制度控制菅理、人工菅理、交易量市場菅理等几个这方面进行填补。的厂家公司源源不断转型到逐步转型关键期时,的厂家公司交易量市場霸占率达标必要情况后,为进1步转型厂家高有名气度、交易量市場占比及创收性能时,的厂家公司应在厂家资源整合、交易量市場标准、新的厂家科研整体规划设计、钱财机制等用途及各口门中间的更有效携手几个这方面进1步全面升高的厂家公司内部结构修练,激发的厂家公司整合相互国际竞争力。   第3、渠道营销管理推广格局拟订与设定,小总量食品加工中小型厂家应分析身体网络综合自我有名气高口碑好度后,拟订相同的渠道营销管理推广格局,中小型厂家身体自我有名气高口碑好度较少的情形下,应将资源英文梳理多到某个部位市面深,展开深度的渠道营销管理推广格局进行精耕细作,营造中小型厂家部位市面。在中小型厂家项目有名气高口碑好度和市面分额都控制千万加强后,中小型厂家可对管理者格局细微的设定,将部位范本市面实操格局向附近部位副本或非内容市面粗放型管理者结合在一起在一起,控制銷售总量和部位市面为王的双丰产。   第三、物料規划:系统设计工厂市面不断经济发展时期及销售渠道业务类型,开展物料组装名字,升降工厂物料标准化的专业市面 竞争力。从物料线组装名字、价钱标准完成地理学規划,定制适用工厂及市面的物料组装名字,从个人形象物料、收入物料、走量物料及攻略 物料完成组装名字,建成组装名字拳,为市面更快拓展训练及末期不稳定性不断经济发展保证有效服务。   第七、桥梁管理有效性选,今天餐饮餐饮专业市场中中中角逐必将剧烈,普通桥梁管理在食品饮料行业内仍起着举足重轻的的作用,但当代桥梁管理更表现出了更强烈的模块,当代桥梁管理不论是在公司公司企业加盟品牌行像加入依然在服务销量边上表现着很强的模块,但POS机超市加盟费不停的大幅提升,公司公司企业操作餐饮餐饮专业市场中中中成本价越发越高,故而,公司公司企业在餐饮餐饮专业市场中中中平面布置的期间中,需基于餐饮餐饮专业市场中中中定位功能的差异,选用差异的桥梁管理女子组合措施,关键点餐饮餐饮专业市场中中中精耕细作,进行 全桥梁管理操作;非关键点餐饮餐饮专业市场中中中点面依照,有选的进行超市,将关键点摆在通用桥梁管理,也许也能有的放矢,保证资源性简化设置。   第七、提高活动攻略次序清晰明确, 贯通保持,在一稿接受的许多的各个各个企业公司公司中,提高活动贫乏恰当建设整体规划,谈季没了响声,旅游高峰期贫乏关键,引起的各个各个企业公司公司在的的市場上运做的过程中中,提高活动没了连贯性性,生成谈季更淡,旅游高峰期不旺的1个恶变无限循环。因为的各个各个企业公司公司因按照其的的市場上内型与众不同于、运做寿命与众不同于实施有面性需求的提高活动攻略,保证提高活动真实现了销售渠道、电子设备、销费者的协同效果。 惟有发展是或许相同的,这个是的的市場上的不朽定理,规模性型商品的各个各个企业公司公司遇到的的的市場上更多强烈,的各个各个企业公司公司在种室内环境下仅有快速提高的各个各个企业公司公司内层修行,切实加强科学课建设整体规划,特殊是在提高维度,才行恬淡对待云开雾散莫测的的的市場上,关键在于生成新的达到!

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